Federer's Pickleball Quest: The Rise of a Legend?

Federer's Pickleball Quest: The Rise of a Legend?

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  • Federer's Pickleball Quest: The Rise of a Legend?

  • Game on! New Jersey's set to debut first Pickleball Stadium featured in Wayne, NJ.

  • Ben Johns Lesson of the Week.

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Federer's Pickleball Quest: The Rise of a Legend?

Tennis legend Roger Federer has ventured into new territory, making headlines with his entry into the pickleball scene. His recent introduction of the Clubhouse Pro sneakers, tailored for various racquet sports including pickleball, has piqued the interest of many. The sneakers, a collaboration with the Swiss brand "On" โ€” a company in which Federer invested a 3% stake in 2019 โ€” represent a blend of innovation and functionality, aimed at enthusiasts across the board.

The launch of the Clubhouse Pro series is a testament to Federer's entrepreneurial spirit, highlighting the sneakers' versatility and performance on the court. His investment in "On" has paid off, with the company's valuation soaring after its 2023 public offering. Federer, showcasing the sneakers on Instagram, praised their adaptability to different racquet sports, underlining the integration of On's patented foam technology for superior comfort and the addition of CloutTec and a Speedboard for enhanced stability and response.

This move into pickleball signals Federer's expanding horizons beyond tennis, exploring new avenues in the sports industry. His collaboration with "On" continues to thrive, pushing the boundaries of innovation and potentially opening doors to untapped markets like pickleball. Federer's transition reflects a seamless fusion of athletic excellence and entrepreneurial insight, setting the stage for a new, dynamic chapter in his storied career as he delves into exciting ventures that extend far beyond the tennis courts.

Game on! New Jersey's set to debut first Pickleball Stadium featured in Wayne, NJ.

Set to be the grandest indoor pickleball venue in New Jersey, a massive facility is underway at Willowbrook Plaza in Wayne, announced by a gym and racquet club owner from Long Island. Slated for opening next year, this expansive 50,000-square-foot complex will feature 20 pickleball courts, including one with stadium seating, located on the plaza's third floor at 77 Willowbrook Blvd. Designed to accommodate national competitions, the center will also offer a snack bar and areas designated for business gatherings.

Sportime Clubs, operating out of a location 51 miles from Manhattan, unveiled plans for this venture in a recent statement, targeting a spring 2025 launch. Claude Okin, CEO of Sportime Clubs, expressed enthusiasm about catering to the rapidly expanding base of pickleball enthusiasts and anticipates welcoming new players to the sport. He emphasized the company's longstanding reputation as a leader in racquet sports in the area since 1994.

This development in Wayne is a key part of Sportime Clubs' broader strategy to increase their footprint, which includes the recent announcement of establishing 13 new pickleball courts at the Merrick Avenue Athletic Center in Westbury, New York. The organization aims to inaugurate at least 12 pickleball facilities by the conclusion of 2027

Ben Johns Lesson of the Week

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